13 Basic Business Rules of J.B. Clay

13 Basic Business Rules of J.B. Clay

Floyd Hammer and his wife, Kathy, are founders of the not-for-profit Outreach, Inc., in Union, IA.  I met them first in 2008 as they helped me establish a meal-packaging organization, then I purchased 25 million meals worth of ingredients and the equipment to package...

How The Direct Mail Marketers Finally Tricked Me

The professor in our marketing class told us to collect all of our direct mail for a month in a bag, then throw it on the floor and see which one we opened first. So we individually collected junk mail for a month then emptied the contents on the floor. Know which...